Tom Antion Marketing: Ad Tracking

Milo on Aug 4th 2009

Let’s say you wanted to promote one of your products by placing a classified ad in someone’s ezine. How would you know if it was a successful ad or not?

You could watch your sales and see if you got some extra sales when the ezine came out, but how would you know for sure if the ad pulled in more sales than it cost? How would you know exactly how profitable the ad was or how much it lost? What if you had several ads running in different ezines and you also sold the same product off your own website? How would you know where the sales came from?

The Hard Way The hard way would be to put a separate page on your website for each ad you are running. You would then count the number of people who came to that page by using some kind of statistics package to track the number of times that page was viewed. This will give you the number of people that actually came from a particular ad. This presumes that they didn’t trip on your page accidentally from a search engine listing if an engine somehow indexed your page.

If you only had one ad running and you didn’t have your product promoted on your website, then you could compare the number of sales that came in the first few days after the ad ran to the cost of the ad and maybe even the number of visitors from the ad and get a fairly accurate picture of whether the ad was worth it or not.

The problem with the above method is that it’s unrealistic to take that kind of time and effort to test just one ad. Also, the accuracy would be really questionable if your product was available even one other place because you would never know for sure where any sales “actually” came from.

Software to the Rescue So what do you do? Well you’re probably getting tired about hearing about http://www.KickStartCart.com but it has an awesome module that automatically tells you if your ad was worth it in no time flat with no effort or hoops to jump through. Also, it’s not limited to one campaign at a time. You could have 50 different ads running concurrently and you would know exactly which ones are worth it and which ones aren’t.

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There really is such a thing as free PLR Content

Milo on Aug 3rd 2009

Well as you probably know, to really succeed with our work at home internet marketing careers, we need to have great digital products that convert all of our leads into real, cash-paying customers. For many people, coming up with products will involve them creating them on their own, or it may involve them commissioning other professionals to do the hard work for them. Chances are though, like most smart internet marketers, you probably want to save a whole lot of time and money. After all, if you were to create your own e-book for instance, expect to spend tens of hours doing tons of the research you need, and then writing the book itself – and that’s if you’re only semi-decent at writing. If you’re a good writer, it will still take you hours and hours and if you’re terrible, well, forget it, because your e-book won’t sell! Now, you certainly won’t go wrong by hiring a good writer to create a really good e-book, but think about how much a good writer is going to cost you. Wouldn’t you rather spend that money on getting visitors to your site so you can make more money? I’m pretty sure, like me as a work at home entrepreneur, you’re always looking for ways to save time and money on your internet marketing business.

After the kids go to sleep at night I’ll easily spend hours just reading up on the latest internet marketing happenings and news, in the endless search of improving the way I do business. In my latest search, I came across a really unique website, that’s well worth you checking out if you are serious about time and money saving: Now the name is pretty self-explanatory. This site was created by an internet marketer for internet marketers, and it’s a one-stop shop for PLR material. E-books, reports, training videos, e-courses – you name it! The really wonderful thing about this site though is that membership is free. You can sign up as a VIP Member, which won’t cost you a cent, and you can download a huge amount of PLR material for free! You can sell that material yourself as part of your own internet marketing business, and of course, you can change any part of the product to suit your target audience. Don’t be put off by the free part either, in terms of the quality of the material that’s on offer, because I’ve downloaded the free PLR stuff myself and it’s of a really high quality. In addition to the free PLR material you can download as VIP Member, you can also access heaps of great information about how to improve your work at home internet marketing business.

You also have the option of paying a small one-time fee to become a Full Member of the site, and that will entitle you to even more fantastic PLR products to download and sell, plus you can become an affiliate of the PLR Wholesaler website itself, and receive a great commission whenever somebody you refer signs up as a Full Member. Regardless of whether you’re a paying member or not, you will have access to a regular e-newsletter that gets sent out, and if the testimonials are anything to go by, it’s definitely one e-newsletter that’s worth your while. I can vouch for that too, and I am a real pro when it comes to deleting emails that bore me! So, please do me a favor and join now – this is a site that’s definitely worth your time regardless of your level of experience in internet marketing, so visit it now at:

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