Publicity Services HQ Promotion Machine

Let’s say you wanted to promote one of your products by placing a classified ad in someone’s ezine. How would you know if it was a successful ad or not?

You could watch your sales and see if you got some extra sales when the ezine came out, but how would you know for sure if the ad pulled in more sales than it cost? How would you know exactly how profitable the ad was or how much it lost? What if you had several ads running in different ezines and you also sold the same product off your own website? How would you know where the sales came from?

The Hard Way The hard way would be to put a separate page on your website for each ad you are running. You would then count the number of people who came to that page by using some kind of statistics package to track the number of times that page was viewed. This will give you the number of people that actually came from a particular ad. This presumes that they didn’t trip on your page accidentally from a search engine listing if an engine somehow indexed your page.

If you only had one ad running and you didn’t have your product promoted on your website, then you could compare the number of sales that came in the first few days after the ad ran to the cost of the ad and maybe even the number of visitors from the ad and get a fairly accurate picture of whether the ad was worth it or not.

The problem with the above method is that it’s unrealistic to take that kind of time and effort to test just one ad. Also, the accuracy would be really questionable if your product was available even one other place because you would never know for sure where any sales “actually” came from.

Software to the Rescue So what do you do? Well you’re probably getting tired about hearing about http://www.KickStartCart.com but it has an awesome module that automatically tells you if your ad was worth it in no time flat with no effort or hoops to jump through. Also, it’s not limited to one campaign at a time. You could have 50 different ads running concurrently and you would know exactly which ones are worth it and which ones aren’t.