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People who consider themselves internet marketers tend to become so immersed in the online world that they focus all of their marketing in that direction. You’ve probably spent quite a lot of money on things like sidebar advertising, PPC, article creation outsourcing and paid advertising on other websites. Have you ever considered using some of your marketing budget to market your business offline as well as online? Many of your potential clients are not necessarily internet users! If you limit your marketing to online methods you are going to miss out on a very viable audience! So what’s the best way to start marketing offline? There are some well-tested strategies for marketing offline; we’ll explore of few of them here.

Consider the classifieds section that is in the back of most newspapers. There are many online classified sites, the most popular is probably Craigslist. Why not place a classified ad in a traditional newspaper as well? The fact is, if you write a good ad, you can get a lot more (offline) “traffic” to your ad than a comparable online ad would receive. Some people object that newspaper ads are not free like many online sites; however, if they bring you more customers, what is there to complain about? Remember, even people who don’t have computers read through classified ads sections and these people do have ways to buy your products through computers in cyber cafes or at the library!

Another great option not often used by internet marketers is display advertising in newspapers. Did you ever think about trying a small ad in one of your newspaper’s sections (which section will depend on what you’re selling, of course)? You can experiment with a smaller display ad, which will probably not be too expensive. If you advertise in the best section for your business, you can be found by many people who seldom surf the web. One trick you can use to track the effectiveness of your ad is to offer people who see the ad in the paper a coupon code they can use to purchase from you. You want your ads to be noticed, so you should have attractive and catchy graphics in your ads!

Pens are good because they trade so many hands. You can easily find a company that specializes in printing customized items to design the pens for you. Get several dozen made because they are easy to distribute. It doesn’t matter where or who you leave pens with because they are one of few items that usually bounces around from person to person. You can even put some on the benches where people wait to catch the city bus. Also, you can walk around passing them out; this works very well at places like libraries. You will be out of pens before you know it!

Offline marketing goes a lot deeper than this. You have to remember that offline the entire world is your playground. All it takes is some creativity to reach anyone in your market. Nowadays, there are senior citizens taking classes, hosted by the public library and other organizations, that are teaching them to use the internet; you can reach people like this with offline marketing. Offline marketing should be one of your priorities considering the how much market share you can gain from simple techniques. As made clear throughout this thread; you must look for new traffic sources. If you want to join to ranks of the marketing elite then you should give offline marketing some serious consideration.

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