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Although the Windows app store for Windows Mobile has been putting on a brave showing with 300 apps, many of them designed by Microsoft itself, you can expect some big changes from Microsoft. Recently, at the Windows Mobile partner conference in New Orleans, Microsoft announced that its mobile app development program was now open to all comers around the world.

Already, the Windows Marketplace for Mobile, as it is called, doesn’t seem like the me-too product next to the iPhone app store that the Zune seems next to the iPod. It seems to be quite well thought-out. And even though the iPhone app store has about 100,000 apps (and 2 billion downloads) the way Micosoft is opening up the developer process to Windows Mobile is likely to turn their app store into the hive of activity the iPhone app store is.

Read more about Windows Mobile, and topics like negotiating mobile phone contracts at the East West Editorial blog.